Our goal is to help managers plan and make decisions in the commercial and marketing fields.

We provide our clients the essential information to make decisions that improve their market position.

KMC works closely with clients to convert insights into strategies, where their implementation will have a substantial positive impact on our client´s business success.

Our work is a continual cycle of creativity, and our research studies facilitate important decision making opportunities delivering the most important market information to our clients to not only appreciate potential competitive threats, but moreover their unique opportunities and market positions.

KMC´s research studies are customized to each client´s needs and market.

Adolfo López Rausell. Managing Director. 
Bachelor´s degrees in both Business Administration and Marketing and Marketing Research.
Professor of Marketing and Marketing Research.

Cristina Docavo Chacón. Director of Research.
Bachelor´s in Marketing and Marketing Research.

Carmina Serra Genovés. Development Director.
Bachelor´s in Advertising and Public Relations.

Veronica Maeso de Vicente. Director of Communication.
Bachelor´s in Advertising and Public Relations.

Elvira del Pozo Aviñó. International Research Coordinator.
Bachelor´s in Law.
Master´s Degree in Sociology.

Ana Belloch Rodrigo. Market Research Technician.
Bachelor´s in Economics and Business Administration.

Borja Chueca González. Market Research Technician.
Bachelor´s Degrees in both Business Administration and Marketing and Marketing Research.

Maria López-Luna Medina. Market Research Technician.
Bachelor´s Degrees in both Business Administration and Marketing and Marketing Research.

Mari Luz Muela Vicente. Fieldwork Coordinator.
Bachelor´s of Arts.

José Maria López Rausell. Accounting.
Bachelor´s in Business Administration.

Our organization offers two ranges of services:

Market Research: We provide and analyze information to make decisions in the business and marketing area.

Marketing Consulting: We cover a strategic plan and the design of marketing strategies to implement the best business and marketing strategy.

KMC is dedicated to market research and to give advice concerning marketing and communication with the objective of helping companies with their planning and their marketing and business decision making.

We provide our clients with the necessary information about market opportunities and threats to design the most appropriate competitive strategy possible, that contributes to the consolidation of a market leader position.

The most common research studies we perform are:

CATI
Focus Group Facilities
Mystery Shoppers
Face to Face Interviewers
Fieldwork Partnerships in all Spanish regions

Broad experience in International Research Projects.
Research about the farming industry in Europe.
Research about insecticide products in Europe and South America.
International Branding Project.
Mystery Shopping Projects.
Focus Group Studies.  

Esomar, AIMRI
Adolfo López Rausell is currently an associate to AEDEMO and the Director of the Valencian Marketing Club.