 |
Berrenrather Straße
154-156
D-50937 Cologne
Phone: +49 221 42061-0
Fax: +49 221 42061-100
E-Mail:
info@psychonomics.de
www.psychonomics.de
|
| Year of creation |
YouGovPsychonomics was founded in 1991 as an university
spin-off and has been converted into a stock corporation in
2001. Since September 2007, YouGovPsychonomics has been a member of the international YouGov Group with more than 280 employees worldwide. |
| Our philosophy |
Seeing. Understanding. Acting!
- Understanding of psychological market processes to
create economical solutions
- Oriented towards practical implementation
- Provide clients with individual service for individual
requirements and research objectives
|
| Staff |
approx. 120
fulltime staff (interdisciplinary; mainly economists and psychologists) |
| Services offered |
YouGovPsychonomics AG offers high end quality
solutions to customer problems concerning marketing,
distribution and organization. We are capable to offer an
integrated mixture of various services and methods (online an
offline, qualitative and quantitative) originating from
implementation oriented consultancy, marketing and
organizational research.
Selected psychonomics tools:
System for market and
organizational research
CUSTOMER SATISFACTION / CRM
- BE.LOVED® measuring and shaping customer loyalty
- BE.TESTED® advanced mystery shopping
- QUALITY.CUSTOMIZER® customer-oriented quality
management
BRANDING
- BRAND.ENGINE® the motor for brand strength
- BRAND.MAP® steering the mental perception of brands
- BRAND.TRAVELLER® a journey to the core of the brand
- BRAND.BREEDER® creating emotional market
worlds
PRODUCT /
PRICING
- PRODUCT.BUILDER© customer-oriented product development
- PRODUCT.DISTILLER® product development based on conjoint
analysis
- PRICE.TUNER® profitability based on correct pricing
ADVERTISING / COMMUNICATION
- USABILITY.WIZARD® the qualitative usability test
- SITECOCKPIT® the website test from the user’s
perspective
- PRINTCOCKPIT® testing booklets – optimizing
advertising effects
- AD.PROFILER© the advertising test
TARGET GROUPS
- AIM.TO.GAIN® integrative market segmentation
- market potential analysis
- data mining
- customer value analysis
ORGANIZATION / HUMAN RESOURCES
- ORGA.CHECK® - the organisation from the staff’s
perspective
- Great Place to
Work® Competition and Consulting in Germany
and Austria
- staff surveys
- 360° feedback
- employee marketing analysis
- employer image
- corporate image
|
| Sectors covered |
All main branches, e.g. financial service
providers (banks and insurance companies), media, internet,
IT, pharmaceutical industries, retail trade,
telecommunications, utilities |
| Main clients |
National and international leading
companies |
| Means and facilities |
Nationwide network of interviewers, which covers all
regions of Germany and which is incorporated into our
international network of affiliates
Exclusive use of psychologists and social scientists with
special training in in-depth interviewing
Own respondents' database, test studios with viewing
facilities and own recruitment facilities with trained
staff |
| International experience |
Broad
experience in international research projects:
- international roll-out of customer satisfaction studies
(B2C and B2B)
- international roll-out of staff surveys
- international health care study
- research partnership within the Europe wide study "Great
Place to Work®"
- international website testing
- EU-Commission financed studies
|
| Membership of professional
associations |
YouGovPsychonomics is member of ESOMAR, IAREP, BDP, BVM,
DGOF, AIMRI and others. |
